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Disney launches free mobile app for Epcot International Food and Wine Festival 2011

in Entertainment, The Walt Disney Company, Walt Disney World

Posted on by Ricky Brigante 4 Comments
Flyer announcing the Epcot International Food and Wine Festival 2011, with event dates from September 30 through November 13 and the slogan "Taste it!" Guests are invited to check out festival highlights and updates via the Disney mobile app.

Disney is making eating around the world is a little easier this year with a new mobile guide to the Epcot International Food and Wine Festival, which kicks off this Friday, September 30, 2011. The mobile device-friendly guide is designed to be accessed via QR codes posted on menu boards around the theme park, allowing hungry guests to easily access lists of food and drinks available as well as a variety of other information about the event.

By using a QR reader on a mobile device and scanning Spaceship Earth-shaped QR codes, guests inside Epcot will have their mobile web browsers directed to a web site, which can also be accessed any time, inside or out of the park, though the exact interface will vary by device.

Epcot International Food and Wine Festival-inspired green QR code designed like a crystal ball, featuring the message: "Scan this QR code for Event Details!" below. Ideal for Disney fans to access mobile app news and festival highlights at Walt Disney World.

EPCOT International Food & Wine Festival sign showcasing event dates, a festive description, and vibrant icons for World Showcase pavilions, live bands, and unique experiences—all enhanced by signature Disney flair. Festival-goers are encouraged to download the official app to discover culinary offerings and plan their magical visit with ease.

Savor the vibrant flavors of Argentina at Epcot’s International Food and Wine Festival! Dig into classic favorites like grilled beef skewers and beef empanadas, and sip on delicious Chardonnay or Cabernet Sauvignon. Order your top picks faster than ever with mobile app convenience, all while soaking up the festive Disney atmosphere.

The mobile guide allows guests to sift through the many edible offerings at the Epcot International Food and Wine Festival, navigating by a list or by a map of the World Showcase.

Interactive map of Epcot with red pins marking food pavilion locations around World Showcase Lagoon, inviting guests to share their festival experiences—a fun way to track your tasting adventure during the 2011 Epcot International Food and Wine Festival on the Disney app.

Detailed descriptions and prices for each dish are available along with the ability to bring the festival to social networks by share thoughts about the food and drinks on Twitter and Facebook.

A pop-up invites you to share your Disney culinary adventure via Twitter or Facebook, appearing over a delectable menu for cheese ravioli with Bolognese sauce—just like those from the 2011 Epcot International Food and Wine Festival. Enjoy seamless Disney mobile app integration as you spread the magic and flavor of your experience with friends and fellow park fans!.

Favorite items can be marked for future reference.

In addition, the app features a list of all special events, such as culinary demonstrations, that take place throughout the International Food and Wine Festival, offering descriptions, prices and availability.

The entire Eat to the Beat concert series line-up is included as well, with photos, dates, and details about each band performing at the festival.

The Orchestra rocks the stage at Epcot, illuminated by vibrant lights, as promotional text spotlights their 2011 performance during the Epcot International Food and Wine Festival at Walt Disney World.

To access the mobile guide, simply use any mobile QR reader to scan the codes featured on the Epcot International Food and Wine Festival menus in the theme park. From anywhere else, navigate your browser to http://qr2.it/Go/468472, which redirects to this full site.

The Epcot International Food and Wine Festival begins Sept. 30 and runs through Nov. 13. Along with this new mobile app, Disney is also debuting food and drinks from Hawaii, the Caribbean islands, and Portugal this year. Disney has also released a series of instructional videos teaching how to make some of the event’s most popular recipes at home.

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