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I just returned from our local Disney Store down here in New Orlins…and I confess myself longing more than a little for the magic of the “good ol’ days”. Today there’s…oh, I don’t know…a cheapness about all the pink and blue plastic to be found in Disney Stores…once upon a time there was magic to be found there instead…
I remember a time when you could find the Walt Disney Classic’s Collection in the store, and quality Mickey Mouse and other character watches, stuff for the home, and…well…things that inspired wonder and enchantment. Today these “marketers” have replaced all that with cheap plastic “glass” slippers and beach towels…all the quality of those cheap souvenir places found along International Drive and the Irlo Bronson Parkway…you know the places I’m talking about…stop in, get a dozen T-shirts for $2.99…
I believe the marketers have completely lost sight of what it used to be like to be “Mouseketeers”… Do you remember when you could buy original Disney artwork and animation cells in the Disney Store? It wasn’t that long ago…
Disney should not be simply cheap pink and blue plastic things…if the company wants to truly change their image in a positive way they need to BRING BACK THE MAGIC! Sell stuff for ALL AGES…clothes, household goods, collectibles that all capture that timeless magic and QUALITY that is truly Disney. Not glitter and tinsel…but heart! Real, honest to gosh, wipe a tear away, and feel happy inside, heart!
I just thumbed through the latest D-23 magazine…in this issue they have some wonderful memories of what Walt Disney World used to be like…and my gosh, there was the beautiful Empress Lilly Riverboat in all her glory shining like a big, beautiful wedding cake there in the lagoon. What on earth possessed Disney to cheapin’ that… makin’ it FULTON’S CRAB SHACK? The Empress Lilly was designed as a tribute to Mrs.
Walt Disney for gosh sake!
That is just a small example that demonstrates the Disney management’s lack of understanding, lack of respect for their own rich and wonderful heritage. To Walt Disney it was never just about “making a buck” …it was about creating something wonderful…something magical…something that the whole family could enjoy…a place where “age could relive fond memories of the past and youth could savor the challenge and the promise of the future.”
The Disney Store should never have been made into “The Cheap Disney Toy Shop”…bring back the magic…bring back the wonder…bring back the fun…for ALL ages! Ask some of the ol’ timers what the Walt Disney Company was like back when Walt was still around…his efforts continue to inspire warm and wonderful memories…and loyalty…all these years later. Remember the magic…
Wild Ol’ Dan
The adult stuff didn’t sell till it went on clearance. It may have sold in the 90’s, but this isn’t the 90’s anymore. The Disney craze isn’t as BIG as it was back then. There was a rejuvenation during the Disney Renaissance which is why the stores did so well then. I honestly think that what the stores are focusing on now, is the smartest. Kids toys, kids apparel with a FEW adult items is the way to go.
To the previous comment. The adult stuff didn’t sell till it went on clearance. It may have sold in the 90’s, but this isn’t the 90’s anymore. The Disney craze isn’t as BIG as it was back then. There was a rejuvenation during the Disney Renaissance which is why the stores did so well then. I honestly think that what the stores are focusing on now, is the smartest. Kids toys, kids apparel with a FEW adult items is the way to go.
THE PARK MALL DISNEY STORE SOON GRAND OPENING
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