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Disney Parks will be holding a live event in New York at 12:45 p.m. EDT today to announce plans for their theme parks. Expected to be included in the announcements is a new campaign for 2011 surrounding the notion of memories, possibly titled “Let the Memories Begin.” The promotion will likely incorporate the memories of guests visiting Disney’s theme parks into their vacation planning and/or into their stay. A new site, DisneyMemories.com is not live yet but seems to be ready for action as soon as Disney makes the announcement.
Other hot topics may include the 40th anniversary of Walt Disney World and the Fantasyland expansion coming to the Magic Kingdom.
You can watch the full announcement streaming live here: