Privacy Policy & Terms of Service

Last updated: 5/8/2025

JAK Schmidt, Inc. d/b/a Inside the Magic (“us”, “we”, or “our”) operates insidethemagic.net (the “Site”). This page informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information to provide and improve the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

While using our Site, we may collect various types of information, including information that can be used to contact or identify you (“Personal Information”).

  • Log Data: Like many website operators, we collect information that your browser sends whenever you visit our Site (“Log Data”). This Log Data automatically recorded by our servers may include details such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
  • Cookies: Cookies are small data files placed on your computer’s hard drive by a website. They often include an anonymous unique identifier. We use cookies to collect information and improve your experience on our Site. You can adjust your browser settings to refuse all cookies or to indicate when a cookie is being sent. However, please note that if you do not accept cookies, some portions of our Site may not function properly.

You can obtain up-to-date information about blocking and deleting cookies via these links:

  • Personal Information You Provide: “Personal Information” may include, but is not limited to, your name and email address. We collect your email address specifically when you voluntarily subscribe to our newsletters, marketing emails, or other email communications through our website’s clear opt-in forms.

How We Use Your Information

We use the information we collect in several ways to operate and improve our Site and services:

  • Log Data: We use Log Data for purposes such as analyzing website traffic, understanding user behavior, and improving site performance. We may use in-house tools or third-party services like Google Analytics for this purpose, which collect, monitor, and analyze this data on our behalf.
  • Cookies: We use cookies to remember your preferences, track your activity on our Site, and for advertising purposes.
  • To Send You Communications: We use your email address solely to send you the specific newsletters, updates, promotional materials, and other content that you explicitly requested and opted-in to receive.
  • For Marketing and Advertising Purposes:
    • We may use your email address, in combination with other information we collect, to personalize the marketing and advertising content you see on our website or on third-party platforms.
    • We may share your email address (and potentially other associated data) with third-party advertising partners and social media platforms. This helps us target our advertising more effectively, measure the success of our campaigns, or create audiences of potential new users who share characteristics with our existing audience (“lookalike audiences”).
    • We may also sell your email address, either individually or as part of aggregated or de-identified data sets, to third parties for their direct marketing purposes or other commercial uses.

How We Share and Disclose Your Information

We may share or disclose your information in the following circumstances:

  • With Service Providers: We share your email address and other necessary information with third-party service providers who perform essential business functions on our behalf. These services include, but are not limited to, email delivery platforms, marketing automation services, and data analytics providers. These providers are legally and contractually obligated to use your information only to provide the services we have engaged them for and to maintain its confidentiality and security.
    • Google Analytics Disclosure: We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/
  • With Advertising and Marketing Partners: We may share your email address with third-party advertising networks, data exchanges, marketing analytics providers, and other advertising partners. These third parties may use your email address (alone or in combination with other data they have collected about you from other sources) to serve you targeted advertisements on other websites or platforms you visit.
    • Affiliation Disclosure: This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site. CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, please review their privacy policy available here: www.cafemedia.com/publisher-advertising-privacy-policy
  • Selling Your Personal Information: In the past 12 months, we have [or may have] sold personal information, including email addresses, to the following entities and categories of third parties: David’s Vacation Club Rentals, Cinema Guy Store, JAK Media, Inc, marketing companies, and data brokers. If you are a resident of California, you have specific rights regarding the sale of your personal information, including the right to opt-out, as described in the “Your Rights and Choices” section below.
  • For Legal Reasons: We may disclose your information if required to do so by law, regulation, or in response to valid legal processes or requests by public authorities (e.g., a court order, a subpoena, or a government request). This may be necessary to comply with legal obligations, protect our rights or property, or ensure the safety of our users or the public.

Your Rights and Choices

You have certain rights regarding your personal information:

  • Email Communications: You can unsubscribe from our marketing emails at any time. To do so, please follow the unsubscribe link provided in the footer of every marketing email or click to email us.
    Please note that even if you unsubscribe from marketing emails, you may still receive essential operational emails related to your account, transactions, or your use of the Site.
  • Opting-Out of Sharing for Marketing/Advertising: You may have the right under applicable law to opt-out of the sharing of your email address with third parties for their direct marketing purposes or for targeted advertising. To exercise this right, please click to email us.
  • Right to Opt-Out of Sale (California Residents): If you are a resident of California, you have the right to direct us not to sell your personal information. To exercise this right, please click to email us.
  • Rights of EEA (European Economic Area) Residents: If you are a resident of a country in the EEA, you have the rights, among others, to:
    • access your personal data
    • ensure the accuracy of your personal data
    • the right to have us delete your personal data
    • the right to restrict further processing of your personal data, and
    • the right to complain to a supervisory authority in your country of residence in the event that data is misused

If you believe that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your residence, your place of work or the place of the alleged infringement.

Security

The security of your Personal Information is important to us. We implement reasonable security measures designed to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. However, please remember that no method of transmission over the Internet or electronic storage method is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

This Privacy Policy is effective as of 5/8/2025 and will remain in effect except with respect to any changes in its provisions in the future. Any changes will be effective immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy (changes that significantly affect how we use or share your personal information), we will notify you either through the email address you have provided us or by placing a prominent notice on our website.

Terms of Service

The owner of this website does not consent to the content on this website being used or downloaded by any third parties for the purposes of developing, training or operating artificial intelligence or other machine learning systems (“Artificial Intelligence Purposes”), except as authorized by the owner in writing (including written electronic communication).

Absent such consent, users of this website, including any third parties accessing the website through automated systems, are prohibited from using any of the content on the website for Artificial Intelligence Purposes. Users or automated systems that fail to respect these choices will be considered to have breached JAK Schmidt, Inc. d/b/a Inside the Magic’s Terms of Service.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please click to email us.