About Inside the Magic

Inside the Magic – We know FUN.

The number #1 site online for Walt Disney World, Disneyland, Universal Studios, and more. Plus movie news for all of your favorite Disney, Pixar, Marvel, and Star Wars films. Covering the most interesting, entertaining, and unique entertainment experiences in the worlds of theme parks, movies, TV, video games, conventions, special events and so much more.

Inside the Magic was launched in 2005 comprised of a tiny website and short podcast we have grown to the multimedia-driven experience you see today. Did you know we have a YouTube channel? With over 1 million subscribers and 1 Billion lifetime views Inside the Magic’s YouTube channel should be followed by every theme park and movie fan.

We don’t try to cover everything, just everything FUN.

More than Disney

While Inside the Magic began covering primarily Disney, over the past 15 years we have continued to grow and expand, frequently reaching out to feature many other theme parks, independent attractions. Then our attention further grew to bring in the fun and excitement of the cinema, television, and gaming worlds.

Inside the Magic Team



Bailee Abell – Editor-in-Chief

Bailee is a reader, writer, and lover of all things magical. A California native with a passion for theme parks, she loves reading classic literature, warm beverages, and traveling the world in search of princess castles.


Kurt Schmidt at Aulani

Kurt Schmidt – Owner 

The love of Walt Disney World drew Kurt to Inside the Magic. As the owner, he is committed to sharing his love for Walt Disney World, Disneyland, Universal Studios, and more with our readers.  Leading this amazing team of writers and videographers, he hopes readers will find the magic of the theme parks throughout the site.

History of Inside the Magic

The weekly Inside the Magic podcast was the second Disney-themed show to hit the Internet. For years there existed hundreds of news and rumor sites related to Disney and theme parks, but the birth of podcasting offered a new opportunity to reach interested fans in a new, more directly connected way.

Our first podcast episode was released on April 13, 2005. For more than 10 years, there was a new episode of the Inside the Magic podcast released every week. The show started with a couple of hundred weekly listeners and became the starting point for the growth of Inside the Magic, which has since expanded far beyond a podcast to become a popular website, social media following, and YouTube channel.

Reach of Inside the Magic

Today, Inside the Magic has more than 1,250,000 subscribers on YouTube, and over 1.1 billion lifetime views. The Inside the Magic website serves more than 25 million page views per month. Inside the Magic’s social presence reaches more than 750,000 followers on Facebook and over 100,000 followers on Twitter.

Inside the Magic has been featured in the Orlando Sentinel, on FOX35 and Local 6 News in Orlando, and won Best Best Produced Podcast in the 2011 Podcast Awards, in addition to being nominated for Best Travel Podcast numerous times. Our articles, photos, and videos have been referenced and linked to by popular websites and news outlets including LA Times, New York Times, Fox News, USA Today, Yahoo!, MSN, Huffington Post, Boing Boing, Gizmodo, SlashFilm, MovieWeb, Cosmopolitan, The Verge, Mashable, and even Perez Hilton.

Contact & Advertising

If you are interested in advertising on Inside the Magic or need to contact us for any reason, you may reach us here.