Credit: DisneyDowntown Disney has introduced new Bluey and Bingo-themed apparel, toys, and collectibles from the popular kids’ show, coinciding with Disneyland’s upcoming live stage show, “Bluey’s Best Day Ever!” set to premiere at Fantasyland Theatre on March 22, 2026. Shoppers can find the Bluey merchandise collection at the World of Disney shop, featuring items like shirts, plush toys, pins, and collectible figures. The release aligns with the transformation of Fantasyland Theatre, which now boasts whimsical decorations that immerse guests in the Bluey world. Since its premiere in 2018, Bluey has gained global popularity, leading to increased merchandise sales and live shows, and prompting Disney to expand its themed offerings at the Disneyland Resort.
The Bluey Apparel Collection
The merchandise collection includes three apparel items starting with a Bluey shirt priced at $29.99 that features Bluey with her arms outstretched with a big grin on her face, with the Bluey logo printed above her and on the back of the shirt by the collar along with a “Disney Parks” logo creating recognizable branding that identifies the shirt as official Disney Parks merchandise rather than generic Bluey products available at other retailers. The light-blue shirt color matches Bluey’s character design, creating a cohesive aesthetic that appeals to fans who want to wear clothing that reflects the show’s visual style.
A Bluey and Bingo “Dance Mode” shirt, priced at $29.99, features the two sisters dancing with their arms out to the side, with “Dance Mode” printed above them in orange stars, while the back of the shirt has a “Disney Parks | Bluey” logo printed by the collar. The white shirt provides a neutral background that lets the colorful character artwork stand out, while the “Dance Mode” theme references specific moments from the show in which Bluey and Bingo engage in energetic play and imagination-driven activities.
Bluey Merchandise Collection Now Available at Disneylandhttps://t.co/EwALgdjioj
— Disneyland News Today (@dlnt) March 20, 2026
A Bluey and Bingo sweatshirt priced at $49.99 is a gray zip-up design that has Bingo and Bluey posed with their arms above their heads, with a “Disney Parks | Bluey” logo beneath Bluey. The sweatshirt comes with a hood and two front pockets, providing practical features that make it ideal outerwear for cooler California evenings or for guests visiting from colder climates who want warmer clothing.
The Squishmallow Collection
The toy offerings include Bluey HugMees Squishmallow, priced at $19.99, featuring Bluey standing up with her arms outstretched and a smile on her snout, with three dark spots printed on her back above her tail, matching her character design from the show. The plush comes with a Bluey Squishmallow tag and is covered in soft blue fabric, and the HugMees line represents Squishmallow’s standing plush format, which differs from the traditional round sitting Squishmallows.
A Bingo HugMees Squishmallow priced at $19.99 features Bluey’s younger sister, posted with her arms outstretched and a smile on her snout, with one large dark spot printed on her back above her tail. The plush comes with a Bingo Squishmallow tag and is covered in soft orange fabric that matches Bingo’s character color, providing a companion piece to the Bluey Squishmallow and allowing collectors to purchase both sisters.
The Bluey Pin Collectibles
The collectibles category includes a Bluey and Bingo pin priced at $14.99, featuring Bluey hugging her sister Bingo while they both smile, with Disney Parks branding on the pin backing card. The pin appeals to Disney pin collectors and traders who participate in the pin trading culture at Disney parks, with the Bluey and Bingo design offering new themed content for collectors who focus on character pins.
A Bluey and Bingo pin lanyard priced at $14.99 provides a display and carrying solution for pin collections, with one side featuring Bluey and Bingo in front of a blue-and-white striped background, and the other side featuring a white background with Bluey and Bingo and various toys, such as Chattermax and a red balloon. The lanyard features Disney Parks and Disney Pin branding, creating official Disney pin-trading merchandise that integrates Bluey into the established pin-collecting ecosystem.
The Collectible Bluey Figures
Several Bluey-themed figures priced at $14.99 each have been released, featuring removable bases that can connect with other figures to create a play pattern in which collectors can build connected displays. Each box contains one figure. A Dessert Bingo figure features Bingo wearing a party hat and holding up a cake shaped like a duck, with a rare chase variant of the Bingo figure available, providing collectible appeal for fans who enjoy hunting for rare variants.
A Surprise Blaster Bluey figure depicts Bluey in a white sci-fi outfit, holding a blaster pointed forward, referencing specific episodes in which Bluey engages in imaginative play involving space adventures or action scenarios. A Queen Chilli figure features Bluey and Bingo’s mom wearing a rainbow-striped cloak and a gold crown, holding a magnifying glass in her left paw, depicting Chilli in one of the dress-up scenarios that frequently appear in the show.
A Frozen Bandit figure shows Bluey and Bingo’s dad wearing a pink boa, antlers, and purple eyelashes and mustache, capturing one of the many moments when Bandit participates in his daughters’ imaginative play, often dressing up in silly costumes. A Granny Muffin figure depicts Muffin, Bluey and Bingo’s cousin, in her Granny outfit, complete with oversized black glasses, a brown fabric tie around her neck, and a satchel.
The Fantasyland Theatre Connection
The merchandise release accompanies the theatrical transformation happening at Fantasyland Theatre, where “Bluey’s Best Day Ever!” will open on March 22, 2026, transforming the theater into Bluey’s school for a fair featuring games and music from the show.