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Credit: Erica Lauren Inside the MagicDisney’s Hollywood Studios has introduced an unexpected addition to Walt Disney Presents, unrelated to Walt Disney’s biography or future Disney park projects. Starting December 12, 2025, visitors to the museum-style attraction will be able to see actual concert costumes worn by Taylor Swift during The Eras Tour. These costumes will be displayed in the area that previously showcased models of EPCOT and The Twilight Zone Tower of Terror.
The timing of these costumes is both deliberate and strategic. They arrived at Walt Disney Presents on the same day Disney+ launched two major Taylor Swift projects: the concert film “Taylor Swift | The Eras Tour: The Final Show” and the six-episode docuseries “The End of an Era.”
Disney is clearly using its theme park space to promote new streaming content, transforming a relatively low-traffic attraction into a destination for Swift fans who might not otherwise prioritize visiting Walt Disney Presents during their time at Hollywood Studios.
The key question raised by Taylor Swift’s appearance is whether her relationship with Disney will extend beyond these initial releases. Swift is strategic about her content partnerships. If her arrangement with Disney+ succeeds and the costume display attracts the desired engagement, could we expect more Swift content on the platform? Additionally, might this lead to more extensive integrations at Disney parks?
Walt Disney Presents is primarily a walk-through biography of Walt Disney, showcasing exhibits about his life, creative vision, and the company he founded. This attraction is located in what was formerly the park’s animation courtyard.
This area has undergone significant changes over the years as Hollywood Studios has worked to establish a more coherent identity. Most guests visit Walt Disney Presents either out of genuine interest in Disney history or to enjoy some air conditioning while waiting between other attractions.
The final room of Walt Disney Presents typically features rotating exhibits about new projects from Disney, the company. These displays have showcased everything from upcoming animated films to new cruise ships to theme park expansions. The space serves as a promotional tool, disguised of a museum exhibit, providing Disney with a captive audience of park guests who can be exposed to marketing for projects they might not have been aware of otherwise.
Eras Tour on Display
The Taylor Swift exhibit features three distinct costume sets, each representing a different era from The Eras Tour. The Karma bodysuit, jacket, and boots worn during the Midnights era were designed by Zuhair Murad with boots by Christian Louboutin. These pieces represent the sparkly, ethereal aesthetic that defined Swift’s Midnights album performances.
The Tortured Poets Department’s dress and boots, designed by Vivienne Westwood and Christian Louboutin, showcase the more recent era added to the tour. This costume reflects the darker, more introspective themes of Swift’s latest album, translated into high fashion that works for stadium performances.
The Gold Snake bodysuit, designed by Roberto Cavalli, represents one of Swift’s most iconic tour looks. The reputation era was defined by snake imagery reclaiming a symbol that had been used against Swift during controversies, and this costume embodies that aesthetic with gold sequins and snake motifs that photograph spectacularly under stage lighting.
These aren’t replicas or inspired-by pieces. These are actual costumes worn by Taylor Swift during performances that millions of fans either attended in person or watched via concert film. For Swift fans visiting Hollywood Studios, seeing these pieces in person represents a tangible connection to performances they’ve likely watched repeatedly.
What This Partnership Could Mean
The decision to display Taylor Swift costumes in Walt Disney Presents signals Disney’s willingness to use theme park space more flexibly for promotional purposes. Still, it also raises questions about whether this represents a one-time collaboration or the beginning of a deeper relationship between Swift and Disney.
Swift has been highly selective about streaming platforms and distribution. She pulled her catalog from Spotify in 2014 over royalty disputes and returned only after changes were made. By re-recording her early albums, she reclaimed control of her masters. Her strategic approach also includes launching concert films in theaters before releasing them for streaming.
The fact that she has chosen Disney+ for the “The Eras Tour: The Final Show” concert film and the “The End of an Era” docuseries suggests she sees value in the partnership. Disney+ provides a massive reach to a family-friendly audience that aligns with Swift’s brand. Disney’s willingness to promote the content through theme park displays demonstrates a level of commitment that goes beyond simply hosting content on their platform.
If this partnership proves to be mutually beneficial, could we expect to see more Taylor Swift content on Disney+? Her extensive catalog of music videos, behind-the-scenes footage from various tours, and documentaries about her songwriting process could potentially be added to Disney’s platform if the relationship continues to grow.
Additionally, if Disney is willing to dedicate physical theme park space to promote Swift’s content now, what other possibilities might arise if the partnership becomes even stronger?
The Broader Implications
Using Walt Disney Presents to promote Disney+ content rather than theatrical releases or park projects suggests Disney is thinking differently about how to leverage physical spaces to drive streaming engagement.
Theme parks represent captive audiences of people who are already invested in Disney experiences and willing to spend money on Disney products. Converting even a fraction of those guests into Disney+ subscribers or driving existing subscribers to watch specific content creates value that extends beyond the theme park visit itself.
The replacement of EPCOT and Tower of Terror models with Taylor Swift costumes illustrates how Disney prioritizes promotional opportunities involving major talent. The previous models represented Disney’s history and park development, showcasing content that aligns directly with the company’s legacy and ongoing projects.
In contrast, the Taylor Swift costumes symbolize content that Disney is distributing but did not create; they reflect a partnership rather than proprietary intellectual property. By granting the Swift costumes this prime promotional space, Disney demonstrates its serious commitment to these streaming releases and potentially emphasizes the value it places on its relationship with Swift moving forward.
For Swift, the arrangement provides promotion through one of the world’s most visited theme park destinations. Millions of guests pass through Hollywood Studios annually, and even if only a fraction visit Walt Disney Presents, that’s still substantial exposure for the Disney+ content. If the costume display drives meaningful viewership numbers, it validates the partnership and could encourage Swift to consider Disney+ for future projects.
What Happens Next
The exhibit opened on December 12, 2025, coinciding with the Disney+ releases. The duration for which the costumes will remain on display hasn’t been announced, which is standard for rotating exhibits in this space. Disney could keep them up for weeks or months, depending on continued interest and whether other promotional priorities emerge.
The real question is what comes after this display. If the Disney+ content performs well and the theme park promotion proves effective, does Disney push for more Taylor Swift content on their platform? Does Swift see enough value in the partnership to continue? Could we eventually see more elaborate Swift integrations in Disney parks beyond a single costume display?
For now, Taylor Swift fans visiting Disney World have an unexpected reason to visit Walt Disney Presents. For Disney, it represents a new approach to utilizing theme park real estate for promoting streaming content. For everyone watching, the entertainment industry presents a fascinating test case of how significant talent partnerships with streaming platforms can extend into physical promotional spaces in ways that benefit both parties.