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Credit: Inside The MagicA Disney park has quietly removed the “Walt Disney Studios” name from its iconic Earffel Tower, signaling a major shift ahead of the Disney rebrand.
Guests Stunned as Disneyland Paris Suddenly Covers Up a Piece of Its Identity
Something felt off the moment guests walked into Walt Disney Studios Park this week. It wasn’t a new ride, a missing character, or a surprise refurbishment. Instead, it was a hollow, almost eerie stillness that came from above—where an icon that had towered over the park for more than two decades suddenly looked… unfamiliar. One guest described it as “like seeing your childhood home with a different name on the mailbox.”
What exactly vanished overnight, and why are so many fans calling this the “moment Disney finally let go of its own name”?
A Strange Sight on a Familiar Landmark
The first photos began circulating early in the morning: the beloved Earffel Tower—Château d’Eaureilles to local fans—had been freshly painted white. Not entirely unusual, except for one shocking detail. The large, stylized Walt Disney Studios lettering that had wrapped the water tower since the park’s opening in 2002 was almost completely gone.
Every letter except a single, lonely “S” had been painted over. No warning. No ceremony. No explanation.
And for many longtime Disney Parks fans, that lone letter felt symbolic—an echo of something disappearing one stroke at a time.
But the question remained: why would Disneyland Paris remove the park’s own name before officially announcing its replacement?
The Renaming Guests Forgot Was Coming
The answer wasn’t hidden, exactly—just overshadowed by the flood of new attractions on the way. Walt Disney Studios Park is in the middle of a historic transformation and will officially become Disney Adventure World on March 29, 2026.
And just like that, the Earffel Tower is blank. Goodbye Walt Disney Studios branding!
🔧 And just like that, the Earffel Tower is blank. Goodbye Walt Disney Studios branding! pic.twitter.com/eMmDuzEd59
— DLP Report (@DLPReport) December 3, 2025
Still, fans didn’t expect the name to be scrubbed from one of the resort’s most recognizable landmarks years ahead of the transition. The tower has been a staple of the park since its debut and was modeled after the famous Earffel Tower at Disney’s Hollywood Studios, which itself was removed in 2016.
In other words, this was more than a repainting—this was the symbolic erasure of the park’s original identity.
A Sign of a Larger Shift?
To many, the quiet removal of the “Walt Disney” name signals something deeper than rebranding. It feels like a turning point:
Is this Disney’s final step in moving away from the idea of “studios” altogether—and even from Walt’s own name as a central theme?
Over the past decade, Disney Parks worldwide have shifted away from behind-the-scenes theming and toward full-immersion worlds—lands where guests live inside the story, not watch the story being made.
This tower repaint is small in action but enormous in its implication. It represents a break from an era—an acknowledgment that studios-themed parks no longer reflect the direction Disney is heading.
Whether you see it as evolution or departure depends on perspective, but one thing is certain: fans noticed.
A New Era Rises: Adventure Bay and Beyond
While the removal of the logo stunned some guests, the transformation set to replace it is one of the most ambitious expansions in Disneyland Paris history. Adventure Bay, opening with the rebranded Disney Adventure World, will bring multiple new experiences designed to immerse guests in Disney storytelling on a scale the park has never seen.
Among the confirmed additions:
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A walking, talking Olaf animatronic, offering face-to-face interactions
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A Frozen boat show designed specifically for Disneyland Paris
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A major nighttime spectacular featuring both air and sea drones
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Rapunzel’s Tangled Spin, a family-friendly ride based on the beloved film
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Regal View Restaurant & Lounge, offering themed dining with panoramic park views
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New gardens and expanded walkways, improving guest flow and atmosphere
It’s a wholesale shift from the park’s backstage film-studio roots to something broader, more exploratory, and focused on world-building.
What the Future Holds for the Earffel Tower
With the “Walt Disney Studios” lettering removed, the tower is expected to receive a new logo reflecting the Disneyland Paris rebrand next year. Disney has not yet confirmed the final design.
But whatever appears, it won’t carry the name that defined the park for more than two decades. That absence is what many fans are reacting to most.
To some, it’s simply change. To others, it’s the day Disney quietly said goodbye to the word that once meant everything: Walt.