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Inside ‘Iron Man Tech Presented by Stark Industries’ as Disneyland opens its first Marvel attraction within Innoventions

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Posted on by Ricky Brigante 7 Comments
Iron Man greets visitors at the Stark Industries exhibit, surrounded by dazzling, illuminated suits displayed in sleek glass cases, highlighting the latest advancements in Iron Man technology.

This weekend marked the debut of the first Marvel attraction to open in a Disney theme park since the 2009 acquisition of the legendary comic company. “Iron Man Tech Presented by Stark Industries” is the name of the exhibit housed within Tomorrowland’s Innoventions. It’s not a ride or a show, but just a taste of the type of unique experience Disney could be cooking up for fans of the classic Marvel superheroes.

Iron Man Tech Presented by Stark Industries has two parts, Tony Stark’s eye catching Hall of Armor and an opportunity for guests to virtually “suit up” and see what they’d look like wearing that famous red and gold outfit.

Video: Up close with Iron Man Tech Presented by Stark Industries at Disneyland

Banners line the exterior of Innoventions giving it a bit of a Marvel makeover. It’s certainly doing the trick, drawing 30-60 minute wait times to enter the building – normally unheard of for the regular Tomorrowland attraction. It’s clear Marvel’s presence at Disneyland is already a big draw.

Red banner with "Stark Industries Presents Iron Man Tech" displayed boldly, featuring a circular logo in the background, evoking the immersive high-tech Marvel experiences at Disneyland.

Promotional poster for a new superhero-themed attraction, featuring a hero soaring through space with "BUILDING A BETTER HERO" boldly displayed at the bottom, styled after Stark Industries’ Iron Man technology.

BECOME IRON MAN banner featuring Iron Man's iconic face and Stark Industries logo, displayed prominently from a railing beneath Avengers Campus’ striking architecture.

(Photos by Suzanne R. Lee)

Tony Stark’s Hall of Armor features Iron Man suits Mark I-VII as well as the new Mark 42 suit, all in promotion of the upcoming film “Iron Man 3,” opening in theaters on May 3.

The Stark Industries logo appears next to a soaring Iron Man silhouette against a dramatic dark backdrop, evoking the high-tech energy of Disneyland’s Marvel attractions.
(Photo by Suzanne R. Lee)

Iron Man suit showcased inside Stark Industries at a Disney park, surrounded by illuminated display cases featuring additional iconic armors, creating an immersive superhero exhibit experience.

This isn’t the first time Marvel has brought out the Iron Man suits. A nearly identical display was featured at their 2012 San Diego Comic-Con booth:

Fans pose beside Iron Man suits on display beneath a massive "Iron Man 3" sign at a Marvel-themed showcase, capturing the immersive experience of Stark Industries at a Disney park event.
Iron Man 3 Hall of Armor at the 2012 San Diego Comic-Con

But unlike at Comic-Con where the suits were up on a stage with limited access only for a quick photo op to those who waited in long lines, Disneyland is letting guests get up-close with each costume.

Iron Man suits showcased in high-tech, illuminated cases at Avengers Campus, creating the immersive atmosphere of a Marvel experience you’d find at Disneyland.
(Photo by Suzanne R. Lee)

Iron Man’s iconic suit on dazzling display in a showcase room at Disneyland’s Marvel attraction, surrounded by an impressive lineup of other armored suits, creating a must-see highlight for park guests.

Iron Man suits and armor pieces created by Stark Industries on display in a glass case at the Iron Man Tech showcase in Disneyland, inviting fans to experience Tony Stark’s legendary inventions up close.

Iron Man’s iconic, weathered armored boot, detailed with exposed wires and metallic panels in signature red and gold, displayed as an exclusive Stark Industries artifact for Marvel fans.\

Beyond the Hall of Armor, a pair of interactive displays allow guests to move their bodies around while watching pieces of the Iron Man suit fly onto them, culminating the ability to virtually fire its repulsor blasts.

The huge response to this rather simple exhibit is surely being noticed by Disney, who are developing other much larger Marvel attractions behind the walls of Imagineering. For now, Iron Man Tech Presented by Stark Industries is the closest Marvel fans can get to becoming part of that universe in a Disney theme park, available to see at Disneyland through September.

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