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Credit: Inside the MagicJust days after Disney announced its $1 billion investment with OpenAI, the company is already seeing the horrifying impact this could have on its intellectual property. Users have already started using Disney’s IP to create inappropriate, sexist, and racist videos using AI-generated clips on Sora.
Among the videos that people have created are Pixar-esque videos featuring Jeffrey Epstein as the main character, as well as a recreation of the Holocaust film “The Boy in the Striped Pajamas,“ including a Pixar-style Adolf Hitler. There is also a Pixar-style video that recreates 9/11, as well as dozens that have racist, sexist, and homophobic subject matter.
Disney’s three-year deal with OpenAI enables users to create AI-powered videos featuring hundreds of iconic Disney, Pixar, Marvel, and Star Wars characters using OpenAI’s Sora video generator and ChatGPT Images platform. The agreement explicitly excludes the use of any talent likenesses or voices to protect the rights of actors.
This deal with OpenAI comes on the heels of Disney CEO Bob Iger announcing that Disney plans to expand its use of artificial intelligence, allowing users to post their own content on Disney+. While this expands the possibilities for users, it comes at the expense of those who originally created the content.
The Writers Guild of America, SAG-AFTRA, and environmentalists have already come out against this deal, with the unions representing Hollywood’s writers and actors concerned about how AI will utilize their intellectual property without their consent and use actors’ likenesses and voices without their permission.
While actors and writers are concerned about their creations, environmentalists are calling out Disney’s hypocrisy for entering into a deal with OpenAI without considering the environmental impacts of AI, despite promoting ecological protection at Disney’s Animal Kingdom.
It’s only been a few days since Disney struck the deal, and the company has already begun to see some of the ramifications of allowing unrestricted use of its IP on Sora. These effects are likely to worsen as more of Disney’s IP becomes available on the site.
Fans can expect to see more of Disney’s characters in horrific situations or saying vile things in videos. Soon or later, it will become difficult to separate what Disney has allowed and what has been created by people using AI.
What do you think of Disney allowing use of its IP on Sora? Let us know in the comments.