Credit: Justin Smith, FlickrSometimes Disney releases something that feels like it was created especially for the hardcore fans. Not the casual vacationers who stroll through the parks once every few years, but the folks who know every detail, every tradition, and every beloved character tucked into EPCOT lore. Today is one of those days.
Disney just made a quiet merch move that has EPCOT loyalists buzzing, and if you aren’t familiar with one of the most famous EPCOT icons in theme-park history, you might walk right past this release without thinking twice. But for EPCOT superfans? This one hits in the heart.
Disney knows how to throw a bone to its biggest fans, and this drop proves the company is dialed in and ready for holiday magic. Let’s break down why this moment feels so special and how it fits perfectly into the season kicking off across the parks.
The Holiday Season Has Officially Arrived at Disney World
Disney has flipped the holiday switch, and you can already feel that festive excitement settling into every corner of Walt Disney World. Decorations are popping up across the parks, garland outlining rooftops, wreaths filling walkways, and sparkling ornaments helping Main Street, U.S.A. transform overnight. Stores are filling up with peppermint-patterned goodies, holiday plush, and shiny new collectible ornaments.
Guests are already racing to grab new seasonal treats and winter-themed apparel, and Mickey’s Very Merry Christmas Party is just days away from kicking off. Magic Kingdom is poised to become a holiday wonderland any minute, and once that first snowfall hits Main Street, everyone knows the most magical time of the year has officially arrived.
All that holiday energy sets the stage for something fans look forward to each winter: seasonal magic spreading across every park. And few parks glow brighter during the holidays than EPCOT.
The Countdown to EPCOT International Festival of the Holidays
Once Thanksgiving passes, EPCOT transforms into a global celebration packed with festive storytelling, cultural traditions, and delicious seasonal bites. The EPCOT International Festival of the Holidays returns with holiday kitchens, candlelight processional performances, and touches of celebration from every corner of the world.
Walking through World Showcase this time of year feels like a Christmas adventure around the globe. Guests can savor specialty hot drinks, pick up a holiday cookie stroll booklet, and listen to storytellers share winter traditions from diverse cultures. EPCOT fills with warmth, music, and a sense of community that perfectly matches the park’s core mission.
And of course, EPCOT knows how to add a sprinkle of nostalgia, especially for fans who love the park’s original spirit. Which brings us to the star of this year’s holiday merch moment.
An Icon Takes Center Stage With New Holiday Merch
EPCOT fans and Figment fans tend to overlap pretty heavily, and this season, the iconic purple dragon is getting some extra love again. Last year, EPCOT guests couldn’t get enough of Figment’s holiday sweater — a festive knit he wears during the attraction overlay at Journey Into Imagination every holiday season. Disney dropped a guest version of that very sweater, and it absolutely exploded in popularity.
Well, Disney clearly paid attention.
This year, we are hit with a brand-new Figment holiday drop — and it’s designed for the die-hards who spotted that sweater long before it hit store shelves last year. Disney has rolled out Mickey ears featuring the same Figment sweater pattern. These new ears capture the exact playful, retro, EPCOT vibe that fans adore. It is bold, fun, and unmistakably Figment.
If you know, you know.
In addition to the new ears, EPCOT has also introduced Figment holiday ornaments and themed bags to complement the collection. It is festive, bright, and unmistakably tied to the EPCOT energy fans crave during the holidays.
More Holiday Merch for Every Disney Fan
Of course, Figment isn’t the only star in this seasonal merch lineup. EPCOT and the rest of the resort are rolling out an entire sleigh’s worth of new holiday goodies to celebrate the season in style. If you’re looking to upgrade your winter wardrobe or grab gifts before the parks get even busier, here’s a quick look at some of the standout pieces guests can already find:
Red Peppermint Zip-Up Jacket
Mickey Mouse Santa Holiday Buddy plush
Pluto Holiday Christmas Light Hat (yes, it lights up — and yes, it’s adorable)
Disney Holiday Tumbler, complete with a holiday bag attached
Red Peppermint Loungefly Bag is ready to make your outfit shine
These items capture the fun, colorful charm Disney does best this time of year. There’s something for everyone, whether you want cozy apparel, holiday-themed accessories, or a souvenir that screams Disney Christmas.
Everything works together to create that warm holiday feeling across the parks. Still, EPCOT’s Figment pieces stand out as a nod to fans who cherish every bit of the park’s legacy and personality.
A Very Merry EPCOT Season Ahead
Disney didn’t shout this merch drop from the rooftops, and honestly, that makes it even better. The Figment pieces feel like a nod to loyal fans who notice the small details and celebrate them year after year. It perfectly fits into the festive energy spreading across Walt Disney World, signaling an exciting start to a season filled with treats, decorations, and once-a-year entertainment.
As EPCOT prepares to launch its holiday festival and the rest of the resort gears up for nonstop holiday excitement, this merch moment sets a joyful tone. The holidays at Disney always feel a little magical, and EPCOT’s newest release proves that even the most minor touches can spark big excitement — especially when they come from a beloved purple dragon who represents imagination and pure joy.