Credit: UniversalUniversal Orlando Resort is playing offense. The company isn’t slowing down with Epic Universe now open and already reshaping the Central Florida theme park scene. If anything, the success of its newest gate has only fueled speculation about what comes next.
Fans know Universal has become more aggressive in chasing blockbuster IP, and insiders suggest that another groundbreaking expansion could be right around the corner.
Universal has shown that when it swings big, it can rival even Disney in both ambition and execution. The real question is: which beloved franchises could be next in line to get the Universal treatment?
Epic Universe Sets the Tone
If you want proof of Universal’s strategy, look no further than Epic Universe. This new park pulled together an impressive mix of IP — from Harry Potter’s Ministry of Magic to How to Train Your Dragon’s Isle of Berk — that caters to families, thrill-seekers, and superfans alike. By investing in worlds with massive fan bases, Universal guaranteed that its newest park would open with lines out the door and social media buzzing.
That’s why talk of a new overhaul inside Islands of Adventure feels so believable. Universal knows the power of attaching big-name franchises to its parks, and Epic Universe’s success has proven just how profitable that strategy can be. With some primary IP now on the table, it’s only a matter of time before another land gets its moment.
The Lost Continent’s Final Chapter
The Lost Continent at Islands of Adventure has been a shadow of its original self for years. Once home to live shows, mystical attractions, and sprawling themed areas, the land has gradually shrunk. Poseidon’s Fury closed in 2023, and Sindbad’s Stunt Show has long been gone. What remains is mostly dining, shops, and a few interactive touches — a far cry from the immersive lands surrounding it.
With construction permits already filed for demolition, it seems the Lost Continent’s days are numbered. Universal has been cagey about official announcements, but the writing is on the wall. When the bulldozers eventually roll in, something big will take its place. And three franchises in particular have fans buzzing.
Zelda Steps Into the Spotlight
The first contender? Nintendo’s Legend of Zelda. Universal has already partnered with Nintendo for SUPER NINTENDO WORLD, so adding Zelda feels like a natural extension.
Imagine stepping into Hyrule and wandering through iconic settings like Kokiri Forest or Hyrule Castle. The land could blend epic adventure with interactivity, offering attractions that balance thrill rides with puzzle-solving experiences.
A dark ride could take guests into the depths of a dungeon alongside Link, while a coaster might recreate horseback chases across vast fields. Merchandising potential is off the charts, too — Master Sword replicas, Hylian shields, and ocarinas practically sell themselves. And for fans of immersive storytelling, few franchises rival Zelda’s ability to make players feel like heroes in their own journey.
Lord of the Rings Rises Again
Another heavyweight that keeps surfacing is The Lord of the Rings. While licensing has always been tricky with this IP, Middle-earth’s cultural impact is undeniable. Universal could create an unforgettable land based on Tolkien’s world — and it would fill a gap in the Orlando market since Disney doesn’t have access to it.
Picture guests entering the Shire before branching off to darker landscapes like Mordor or Moria. A high-tech coaster could recreate Gandalf’s battle with the Balrog, while a family-friendly attraction might invite visitors to help Frodo and Sam on their journey.
Dining could range from cozy hobbit feasts to intimidating taverns run by orcs. If Universal pulled this off, it would instantly become one of the most talked-about lands in theme park history.
A New Take on Seuss Landing
While Zelda and Lord of the Rings lean into the epic, Universal may also be eyeing something closer to home — an expansion of Seuss Landing. Positioned right next to the Lost Continent, Seuss Landing caters to families with small children. But compared to the mega IPs around it, the area feels underpowered.
Expanding Seuss Landing could change that. With the Grinch’s massive popularity, Universal could dedicate an entire section to Whoville. Imagine a dark ride retelling How the Grinch Stole Christmas year-round, or interactive play areas inspired by other Dr. Seuss classics.
Universal has often been criticized for not offering enough toddler-friendly attractions compared to Disney. Expanding this land would directly address that gap, ensuring parents with younger kids see Islands of Adventure as just as essential as Epic Universe.
Other Rumors in the Mix
Of course, Universal rumors never stop at just three. Honorable mentions include:
Scooby-Doo: A mystery-solving dark ride with interactive elements could be a perfect fit.
Sonic the Hedgehog: A family coaster or motion simulator could bring Sega’s mascot to life.
Pokémon: Nintendo’s crown jewel remains the most requested IP, despite steep licensing hurdles.
The Emerald City (Wicked): With the movie adaptation hitting theaters, the timing could be right for a musical-themed expansion.
Percy Jackson: If Universal could wrestle the rights away from Disney, Greek mythology adventures would be a natural replacement for the Lost Continent.
Nickelodeon Island: A throwback land full of ’90s cartoons and slime would hit fans of all ages with nostalgia.
Each franchise has its own unique flavor, and while they may not be the frontrunners, they show just how many options Universal has at its disposal.
A New Era for Islands of Adventure
As Universal Orlando Resort grows, the Lost Continent seems destined to be sacrificed for the future. Whether that future belongs to Zelda’s Hyrule, Tolkien’s Middle-earth, or a Grinch-filled expansion of Seuss Landing, one thing is certain — the company is doubling down on the power of massive franchises.
Epic Universe set the standard, but Islands of Adventure could soon surpass it. By leaning into beloved IP that fans are eager to explore, Universal isn’t just expanding its parks — it’s reshaping the entire theme park industry.
The battle for Orlando supremacy is far from over, and Universal’s next move might just be its boldest yet.