Resellers Be Damned: Disney Finally Fighting Back Against the Merchandise Hoarders

If you’ve gone to any Target, Wal-Mart, or any other big box store, you’ve probably noticed a new trend: locking everything up. Shoppers now have to contact an employee to get them to unlock everything from energy drinks to razor blades to video games.

This isn’t necessarily a new trend for some items. However, with inflation spiking, stores have taken to locking up some expensive food items, which, in some cases, is to prevent them from being stolen.

This trend of locking up items has made its way to Disneyland. Rather than keep people from stealing, which isn’t generally an issue at Disneyland, hopefully, it’s to keep away one of the most dreaded types of Disney guests: the resellers.

We’ve all seen them walking out of Disneyland or Disney World just as the crowds start rolling in. They don’t come to the parks for the atmosphere or the fun; instead, they are there to buy up all the new merchandise and resell it on Ebay.

When a new item drops, especially one that Disney knows will be popular amongst its biggest fans, they generally limit the number of those items a person can buy. However, if the reseller brings more than one person, each one of them can buy their limit of that item, leaving very few for the rest of the guests.

For example, Disneyland dropped new Mickey and Minnie Ghost Ears for Halloween. Within hours, they were completely sold out.

A quick search on Ebay has the ears selling for $45-$55. The retail price on those was only $34.99.

To solve this problem, Disneyland has not locked the ears to keep people from buying all of them at once. To purchase the ears now, you must ask a cast member for assistance and are limited to only two per guest.

The Mickey and Minnie ghost ears have now been locked up at the Emporium on Main St. at Disneyland and can only be purchased with cast member assistance pic.twitter.com/m7L2hGVfee

— Matt (@DisneyScoopGuy) August 17, 2025

This happens at Disneyland and Disney World for every limited edition specialty item, from popcorn buckets to Disneyland’s 70th Anniversary Magic Keys. It’s good to see that Disney is finally taking action to keep these items out of the hands of resellers and allow fans to make a purchase.

Do you think that Disney is doing enough to keep resellers at bay? Let us know in the comments.