Hasbro debuts new “The Little Mermaid” toys for the movie’s 30th anniversary

in Collectibles, Disney, Merchandise, Toys

little mermaid hasbro

Credit: Hasbro

“The Little Mermaid” made a splash on the big screen 30 years ago, and to celebrate the movie’s anniversary, Hasbro is releasing a new line of toys featuring Ariel, her sisters, and Prince Eric.

INSIDER shared a first look at the new merchandise ahead of Toy Fair 2019. “We’re excited to join the celebration with the release of a completely new collection of Disney Princess dolls for endless fun under the sea to honor this exciting milestone,” Kristin Hamilton, Hasbro’s vice president of global brand strategy and marketing, told INSIDER. “Ariel is a beloved character in the Disney Princess world, and we’re looking forward to bringing more play experiences with Ariel (and her sisters) to current and new fans of ‘The Little Mermaid.'”

In June and August 2019, Hasbro is releasing four “Little Mermaid” playsets, and three of the sets will be exclusive to Target.

Ariel, Arista, and Aquata

Arista (left), Ariel, Aquata (right) Credit: Hasbro

Price: $29.99

Recommended for ages 3+, this set of full-sized dolls includes Ariel and two of her mermaid sisters, Arista and Aquata. The set also includes one tiara for any of these underwater princesses to wear. You can find this set starting in June 2019 at most major retailers.

Ariel and her sisters

little mermaid hasbro
Credit: Hasbro

Price: $24.99

Recommended for ages 3+, this set includes (from left to right) Arista, Attina, Adella, Ariel, Alana, Andrina, and Aquata and comes with a tiara for Ariel. You can purchase Ariel and her sisters in a complete set exclusively at Target starting in June 2019. 

Ariel with dress

Credit: Hasbro

Price: $14.99

Recommended for ages 3+, this solo Ariel doll features two looks for our favorite mermaid. There’s her classic look with a mermaid tail, or you can remove the fins and put her in a pretty pink gown with coordinating shoes and a tiara. This Ariel doll is available exclusively at Target starting in June 2019.

Ariel and Prince Eric

Credit: Hasbro

Price: $24.99

Recommended for ages 3+, Ariel and Prince Eric are available in their iconic outfits from the movie’s “Kiss the Girl” sequence. The Ariel and Prince Eric 2-pack arrives exclusively at Target starting in August 2019.

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