Disney fans, mark your calendars for October 4, 2019. The company announced its first-ever simultaneous global merchandise rollout for two of their biggest upcoming films: “Star Wars: Episode IX” and “Frozen 2.”
“This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously,” says Ken Potrock, President, Consumer Products Commercialization. “We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of “Star Wars” and “Frozen” fans around the globe.”
Frozen Fan Fest
In celebration of the release of “Frozen 2” on November 22, 2019, Disney and retailers around the world will kick off Frozen Fan Fest on October 4. “Frozen Fan Fest will include product reveals, musical moments, in-store events and much more, introducing an unprecedented assortment of “Frozen 2” product and offering fans the opportunity to join the “Frozen” characters as they set out on a new and epic journey beyond Arendelle,” says Disney. “These special fan experiences will continue until the premiere date, with product continuing to rollout after the film’s release. The “Frozen 2″ product assortment spans categories including toys, apparel, fashion accessories, housewares, books and much, much more!”
Additional details on Frozen Fan Fest will be revealed later this year, and you can follow on social using #FrozenFanFest.
Star Wars Triple Force Friday
Triple Force Friday will celebrate the launch of a whole range of brand-new products from a trio of original “Star Wars” entertainment events, including products inspired by:
- The highly anticipated, final installment of the Skywalker Saga, “Star Wars: Episode IX”
- The first-ever “Star Wars” live-action series, “The Mandalorian,” set to debut exclusively on the upcoming streaming service, Disney+
- The latest title from EA and Respawn – Star Wars Jedi: Fallen Order – a brand-new action-adventure game releasing Holiday 2019
Products spanning categories from toys to collectibles, housewares, books, apparel and more will go on sale beginning at 12:01 AM on October 4, 2019. Stores around the world will join the festivities with in-store events and midnight openings.
More details on Triple Force Friday will be revealed closer to the event and new products will be kept under wraps until October 4. Additional new products will continue to roll out leading up to the theatrical release of “Star Wars: Episode IX” on December 20, 2019, and beyond. You can follow along on social using #ForceFriday.