Star Wars fans, now’s your chance to use your Chewbacca impression for a good cause.
Lucasfilm and Star Wars: Force for Change announced Roar for Change, a global challenge in support of UNICEF. The initiative invites “Star Wars” fans and families to share their own Chewbacca roar on social media using #RoarForChange. From May 3 – 25, 2018, each public post, like, or share on Facebook, Instagram, or Twitter using #RoarForChange will earn a $1 donation from Star Wars: Force for Change to UNICEF, up to $1 million. The funds will be used to support UNICEF’s lifesaving work for children around the world.
The initiative kicks off with this fun video of the “Solo: A Star Wars Story” cast dishing about Chewbacca’s diva behavior on the set of the new movie.
WATCH – STAR WARS ROAR FOR CHANGE:
“Chewbacca may not always have the best temperament but beneath the gruff exterior is a heart of gold,” says director Ron Howard in the launch video. “That’s why he’s challenging you to Roar for Change.”
There are lots of ways to share your Chewbacca impression. If you don’t have your own patented Chewie roar, you can wear Hasbro’s Electronic Chewbacca mask or create a Dubmash using one of Chewbacca’s roars from the “Star Wars” saga, which will be hosted on the app’s homepage for the duration of the campaign.
Fans and families attending Disneyland After Dark: Star Wars Nite on Thursday, May 3 will be invited to join the celebration during the park-wide event. On May 4, guests at the Disney store in San Francisco can meet Chewbacca and roar alongside the legend.
From May 4 – 6, fans that roar and post to social media in Disney store locations nationwide using #RoarForChange will receive 10% off their “Star Wars” purchase.
That’s not all! Partners from across the Star Wars galaxy are joining the challenge as well. Hasbro and Funko each created these celebratory videos to unlock the donation to UNICEF.
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WATCH – FUNKO ROAR FOR CHANGE:
In addition, LEGO is taking to the streets of New York on May 4 with the first-ever Brick Millennium Falcon pedicab to promote Roar for Change and give fans the chance to roar alongside Chewbacca himself in Bryant Park.