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TOY FAIR 2018: An inside look at new Disney, Star Wars, Jurassic World, and Harry Potter LEGO sets

in Entertainment, Harry Potter, Marvel, Merchandise, Star Wars, The Walt Disney Company

Posted on by Cristina Sanza
Darth Vader LEGO figure, lightsaber in hand, showcased on a display table at the Star Wars LEGO experience.

Superheroes (Marvel and DC)

LEGO Batman joins forces with another minifigure to take on a robot amidst playful chaos—eggs and round LEGO pieces scattered across a plate—in an adventure bursting with the creative spirit and thrilling energy found in favorite Star Wars LEGO theme park attractions.

LEGO display featuring wolf and rider minifigures showcased on a clear shelf, store label visible to the left—expertly organized next to top collections like Star Wars LEGO sets, creating a scene reminiscent of immersive adventures found at LEGOLAND.

LEGO Bat-Space Shuttle set with minifigures and accessories arranged on a display table, offering theme park fans and LEGO enthusiasts an exciting crossover collectible perfect for those who enjoy blockbuster action adventures.

Three shelves showcase a vibrant collection of LEGO sets featuring iconic Disney and Star Wars attractions, characters, and vehicles, all arranged against a backdrop reminiscent of theme park decor in blue and gray.

The LEGO Iron Throne display features four Game of Thrones minifigures showcased in front of the iconic seat of power, all set on a sleek gray surface—creating a must-see collectible centerpiece for fans visiting themed entertainment destinations, and a unique highlight to pair with your favorite Star Wars or Disney LEGO collections.

Marvel and DC LEGO superheroes take center stage facing off against a giant green mech and jet, showcased next to themed display placards—just one of the thrilling attractions you’ll find alongside beloved Disney LEGO Worlds and epic Star Wars Galaxy LEGO sets for fans to discover and collect.

Scarlet Spider and Sandman LEGO minifigures zoom around in tiny vehicles atop a display shelf, bringing the action-packed excitement of Marvel-themed attractions right into your collection of Disney LEGO sets or favorite theme park-inspired builds.

Star-Lord and Nebula’s LEGO vehicles rev up the excitement on display, just like meeting your favorite Marvel characters at Avengers Campus, with product info below for fans ready to take a piece of the action home—an epic collectible for Marvel or Star Wars LEGO enthusiasts inspired by cinematic adventures.

Thor and Loki LEGO mini vehicles take center stage on a themed display shelf, highlighted by a bold Marvel sign below—perfect for Marvel fans exploring Disney Parks merchandise or looking to bring home a piece of the Super Hero adventure.

LEGO Batman and Harley Quinn minifigures race on mini vehicles atop a clear display shelf, their showcase complete with a themed label, set right next to colorful Disney LEGO sets that add theme park-style fun and adventure.

The tour included a look at some of LEGO’s most popular franchises, including Ninjago and LEGO Friends.

LEGO Ninjago

LEGO Friends

LEGO BrickHeadz

These cool BrickHeadz figures were a highlight of the tour. In addition to familiar faces from Harry Potter, Star Wars, and DC Universe, LEGO is launching a new “selfie” version. Users get their own BrickHeadz figure, which comes out of the box as a blank slate and then gets customized with LEGO pieces to create hair, eyeglasses, etc.

There was so much to see at the LEGO booth and lots of fun stuff in store over the next few months. To see more from LEGO, head over to their website. 

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