Disney donates $2 million to Make-A-Wish after #ShareYourEars campaign

in Disney

For the second year in a row, Disney has doubled their original donation of $1 million to the Make-A-Wish Foundation as a result of the #ShareYourEars social media campaign.

For the month of December, leading up to Christmas day, Disney encouraged everyone to share an image of their Mickey ears using the hashtag and pledged $5 for every post on Facebook, Twitter and Instagram, up to $1 million.

The results were not only a fantastic collection of Disney fans wearing Mickey ears, but also Disney donating the full $1 million, on top of their already pledged $1 million.

The $2 million donation from Disney will go toward creating happiness for children around the world with critical illnesses and their families.

Source: Disney