D23 EXPO 2017: First look at new Disney Store design with live theme park stream, focus on heroes, interactivity and community

in Conventions, Disney, Events, Merchandise

During the Walt Disney Company product legacy presentation at the D23 Expo 2017, Disney Store announced a redesign of their mall stores, the first new design in 7 years.

The location in the Northridge Fashion Center in Los Angeles will be the first to receive the new look, opening this Tuesday, July 18th.

The new design centers around the notions of heroes, interactivity and community and will feature live video feeds into Disney’s theme parks.

Reporting by Robert Garren

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