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D23 EXPO 2017: First look at new Disney Store design with live theme park stream, focus on heroes, interactivity and community

in Events, Merchandise, The Walt Disney Company

Posted on by Ricky Brigante
Fans at D23 EXPO 2017 eagerly watch a massive screen emblazoned with “TOP SECRET” in bold red letters, heightening anticipation for an exclusive Disney Parks announcement.

During the Walt Disney Company product legacy presentation at the D23 Expo 2017, Disney Store announced a redesign of their mall stores, the first new design in 7 years.

The location in the Northridge Fashion Center in Los Angeles will be the first to receive the new look, opening this Tuesday, July 18th.

The new design centers around the notions of heroes, interactivity and community and will feature live video feeds into Disney’s theme parks.

Fans gather at D23 EXPO 2017 to view a massive screen featuring a Moana-themed exhibit filled with images and exclusive merchandise, all inspired by the Disney Store’s latest immersive design.

Fans gather in a vibrant, theater-like space as they watch a screen showcasing dazzling dolls and whimsical dresses, evoking the magical atmosphere of a Disney Store experience.

Guests immersed in a cinematic experience as they watch a massive screen display the vibrant, toy-filled aisles and superhero merchandise of a Disney Store, as revealed at D23 EXPO 2017.

Disney fans gather in a dim, anticipation-filled hall at D23 EXPO 2017, their eyes glued to the massive screen streaming vibrant parade moments—each scene radiating Disney’s signature wonder and showmanship.

Reporting by Robert Garren

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