Halloween Horror Nights has a history of being cryptic with their marketing. Short ads will subtly hint at the dark themes of the upcoming event and leave clues of what misery is to come. This year, they’re collecting souls, and they’re not being subtle about it.
Universal Orlando Resort invites you to surrender your soul and join an elite group of soul collectors. Those who join the group will reap benefits including an item that will identify you as a soul collector and access to the elite legion’s social media meetup.
WATCH Universal Orlando’s ad for Halloween Horror Nights 2017:
Halloween Horror Nights 2017 will run on select nights from September 15 through November 4. Tickets are available now.
Source: Universal Orlando Blog