INSIDE LOOK: The creative team behind “Cars 3” offers a glimpse of Pixar’s visionary filmmaking process

in Entertainment, Movies, Movies & TV, Pixar, The Walt Disney Company

Lightning McQueen and Cruz Ramirez, with their signature smiling faces, zoom around a dirt track bend in classic Cars 3 style, evoking the excitement and vibrant energy of Pixar attractions at Disney Parks.

©2017 Disney•Pixar. All Rights Reserved.

Over its thirty-year history, the acclaimed animation studio Pixar has established a nearly-impeccable track record of quality output.

From early shorts to “Toy Story” to “Up” and beyond, Pixar (in cooperation with eventual parent company Disney) has produced enough beloved stories and characters to rival just about any other long-running creative firm.

Back in March I had the opportunity to visit Disney/Pixar’s headquarters in Northern California (and the nearby Sonoma Raceway) to learn directly from the source about what went into making the company’s latest animated feature “Cars 3,” and why above all story is king. Presented below is a compilation of the best quotes, anecdotes, and lessons I took away from my visit to Pixar Animation Studios and preview of “Cars 3.”

In a home office filled with playful décor, an animator brings a beloved character to life on dual computer monitors, channeling the renowned creativity and attention to detail of Pixar’s Cars 3—where movie magic blends seamlessly with the artistry behind your favorite theme park experiences.
Jude Brownbill works in her office on “Cars 3” (Photo by Deborah Coleman / Pixar)

Jude Brownbill – Directing Animator

“Animation is where we bring the characters to life, and try to get their personalities to come out through their acting. Animating cars, we’ve done it before in two other movies, so we basically asked ourselves at the beginning [of ‘Cars 3’], ‘What did we learn from those two films? What worked? What can we build upon and make better?’ Those two movies basically gave us a set of characters that we know and love, and then a set of rules that we created: ‘How to convincingly make a car talk and not have people be weirded out by that.”

“We also asked ourselves what kind of new challenges we were going to face in this third installment. We knew that we were going to get this story that was very emotionally grounded, so our animation really had to live believably inside the detail of this world. In terms of animation that means we had to pull back a little bit from big, broad, cartoony movements. Because these are several-thousand-pound cars and they really needed to work in a more realistic physical way.”

Pixar animation experts present to an eager audience in a sleek conference room at Walt Disney World, using a laptop and whiteboard to reveal how they brought the lifelike world of Cars 3 to the screen through their signature rendering techniques.
Characters Supervisor Michael Comet, Directing Animator Jude Brownbill and Production Designer Jay Shuster (Photo by Deborah Marc Flores)

Jay Shuster – Production Designer, Characters

“We want these cars to behave like cars. We don’t want them to be squishy [or] rubbery-looking. We want them to be steel, various metals, plastic. In the world of ‘Cars,’ materials and shapes help define [the characters]. For [the first ‘Cars’] movie we designed [the character of Lightning] McQueen to make every other car on the track look outdated.”

“Flash forward to today, ‘Cars 3,’ McQueen is the centerpiece of the film, so of course he’s back and better than ever in his classic race trim with new graphics and a new sense of purpose. We also needed to design McQueen’s rival, a next-generation racer who could push McQueen to the brink of extinction. So we asked ourselves, ‘What would a racecar designed in McQueen’s league look like twenty years into the future?’ Voila, enter Jackson Storm.”

Lightning-fast grey race cars with black stripes and the number 5 zoom through the Pixar universe, channeling Cars 3 excitement and lifelike animation, ready for action-packed adventures at Pixar Pier.
Concept art of Jackson Storm by J Mays, Former Global Design and Retired Chief Creative Officer of Ford ©2017 Disney•Pixar. All Rights Reserved.

Michael Comet – Character Supervisor

“We basically take the concept art from the art department, and we’re the department that pulls it into the computer. We do digital sculpting, digital shade and painting, and digital rigging articulation, which is basically setting it up like it’s a puppet to get it ready for animation. We’re doing all of this so that the animators can really focus on the acting and the personality, and don’t have to worry so much about the mechanics.”

“When we first started ‘Cars 3’ the first thing we did was look at all of our old research and old cars [from the previous ‘Cars’ movies], and bring those over. Our software for ‘Cars 3’ is so advanced that we have to model actual reflectors and bulbs and lenses so that the light actually bounces through our lights correctly and behaves accurately. We didn’t have to do this for the previous films. We actually had to upgrade a number of our old characters.”

In a conference room that rivals the immersive environments of a Disney park attraction, a presenter enthusiastically unveils hyper-realistic car designs on a big screen, captivating three colleagues much like guests marveling at the artistry behind Pixar’s Cars 3 at an Imagineering showcase.
Effects Supervisor Jon Reisch, Supervising Animator Bobby Podesta and Supervising Technical Director Michael Fong (Photo by Deborah Coleman / Pixar)

Bobba Podesta – Supervising Animator

“It’s really exciting to see now, this many years later, how the whole [‘Cars’] world has evolved, [with] several films and Cars Land and everything else. We approached this film like we approach all the films at Pixar. It always starts with something that’s visually tangible. This is the beauty of computer animation, and this goes back to the first short we made, ‘Luxo Jr.’ which came out in 1986. John Lasseter saw a desk lamp on his desk and he saw this new medium of computer animation, and wanted to make something that would feel like you could reach out and touch.”

“This has just evolved over the years, until now we have ‘Finding Dory’ that comes out and you can practically smell the salt in the air. It’s wonderful, and this is something we’ve done in really all of our films. But the thing about making something that’s visually tangible, it’s really always rooted in something that’s emotionally tangible. It dives down to that spot in all of us that we can really relate to.”

A cheerful, bearded man beams in front of a vibrant wall filled with eye-catching artwork and colorful images, evoking the imaginative energy and playful atmosphere you’d find backstage at a Disney or Pixar theme park attraction, where every creative detail brings movie magic to life.
“Cars 3” Effects Supervisor Jon Reisch (Photo by Deborah Coleman / Pixar)

Jon Reisch – Effects Supervisor

“In effects, we’re primarily responsible for all the natural phenomena you see in the world– all the water, fire, smoke, sand, dust and debris– anything that our characters are interacting with and kicking up as they move along in our very realistic world that we’ve constructed for ‘Cars 3.’ In this film we’re really where the rubber meets the road. All that tire smoke, all the skid marks that get left, the little tire marbles that get kicked up, that’s all work from my team.”

“Our work is so important to this story in particular [because] my team is providing this believable interaction that really grounds our characters to the world. There’s a sense of something tangible happening as they take hairpin turns [or] they blast through [a] mud puddle at sixty miles an hour. And that’s sort of the visual component of that physicality and that tangible realism that we’re going for in the film. If we do that really really well, then from a storytelling point of view, we can help create emotional stakes for the characters.”

A friendly cast member in a short-sleeve button-up shirt beams with a Pixar-like warmth, leaning forward with clasped hands on a railing as if welcoming guests to the magic of the park.
Supervising Technical Director Michael Fong (Photo by Deborah Coleman / Pixar)

Michael Fong – Supervising Technical Director

“The mantra ‘Story is King’ affects every single department at Pixar, including the technical ones, and it affects us all in significant ways. In its most obvious form, ‘Story is King’ means that story is the most important aspect of our movie. Everything that Bobby’s animators are doing, everything that Jon’s effects artists are doing, it’s all in service of the storytelling. If the explosions are ever too big, or too cool even, we have to tone them down, because we’re distracting away from the storytelling and the acting.”

“We can also lose legitimacy in our storytelling if the world, and especially the stakes, don’t feel real enough. We’re trying to make the world feel as real as possible. This grounds the story and grounds the acting. [It] grounds everything for us. But to be honest, we don’t want photo-real, because photo-real is not the most aesthetically pleasing. It’s not always what’s best for the story. What we want is directed realism. We ground the world as much as we possibly can, but in the end we build a whole other set of tools to make sure physics doesn’t get in the way of the storytelling.”

A panel of four industry experts sits beside a screen featuring Lightning McQueen and Jackson Storm from Disney·Pixar’s Cars 3, showcasing the stunning realism that brings Pixar’s animated attractions to life for fans at Disney Parks and beyond.
“Cars 3” writers Mike Rich, Bob Peterson and Kiel Murray and Story Supervisor Scott Morse (Photo by Deborah Coleman / Pixar)

Mike Rich – Screenwriter

“We knew it was going to be a tall order. When we last saw McQueen, he was on top of the world. He’s a champion, he’s got a great life, which is good for him, but not good for us from a storytelling standpoint. Our immediate problem was making sure that he had a problem. We wanted to make sure that we created a believable and authentic dilemma for him. You want to create an underdog situation, no matter how big and popular the character is.”

“We [started] to explore this concept of the aging athlete. If you look at ‘Cars 3,’ it’s the third act of the ‘Cars’ story. When McQueen was young, he was fast, he was brash, he was cocky. he didn’t need anybody to tell him anything about anything. He had the answers. We wanted to tap into that, because [through the first two movies] he had become a different character. He had become an older character.”

Two team members sit at an Imagineering studio table, reviewing design plans together in front of a laptop and vibrant attraction concept prints, their focus reminiscent of Disney artists bringing the magic of Cars Land to life with breathtaking detail and realism.
Cars 3 writers Bob Peterson and Kiel Murray (Photo by Deborah Coleman / Pixar)

Bob Peterson – Screenwriter

“We inherited this terrific structure, this great story, a character that had a great dilemma, and some side characters that were doing really well, but weren’t necessarily focused enough to push Lightning McQueen into where he needed to be with his flaw of trying not to age gracefully, essentially. And so our first job was to try to focus a side character, and that became Cruz Ramirez.”

“It was very difficult to crack her, and we tried a lot of different things with Cruz. She was just a pure techie and a superfan and an assistant, and none of that seemed to push McQueen as hard as we wanted to push him. She was always smart and she was always capable, but never quite meshed. And so we put ourselves on the task of focusing her a bit more, and what we ended up with is a personal trainer who treats McQueen like an old guy. And it’s exactly what he doesn’t want to hear.”

A guest enjoys the vibrant atmosphere in front of a wall filled with beloved animated movie moments and illustrations, featuring dynamic Cars 3 artwork that highlights Pixar’s astonishingly lifelike animation—just the kind of immersive detail celebrated by fans at Disney parks and entertainment destinations.
Kiel Murray (Photo by Deborah Coleman / Pixar)

Kiel Murray – Screenwriter

“[Voice actor] Cristela [Alonzo] was great. It was clear what McQueen needed her to be, but we wanted to know ‘Who is she? What’s her own thing? McQueen aside, who is Cruz?’ And Cristela’s personal story was helpful. She talked to us about trying to break into comedy, how tough that was to look and sound different than everybody else at the time, growing up in a small town with low expectations placed on her and having to try to exceed that on her own, dealing with confidence stuff.”

“I started to read up on confidence in girls, and there’s a lot of research in the last few years about the confidence gap and self-limiting, assessing your own ability in a second and walking away, just assuming that you can’t pull it off. So we tried that with Cruz and we showed women at Pixar and I was actually really surprised to see how many of the women in leadership positions really identified with that.”

Lightning McQueen comes to life in this vibrant illustration, sporting his signature cheerful eyes and friendly smile across four distinct artistic styles. The artwork channels the magic and detailed touch familiar to Pixar fans, capturing the Cars 3 level of realism that delights visitors at Disney theme parks.
Cruz Ramirez visual development progression. Design by Bob Pauley, Model by Andrew Schmidt and Sculpt by Jerome Ranft. ©2017 Disney•Pixar. All Rights Reserved.

Scott Morse – Story Supervisor

“We talked a lot about aging athletes [like] Kobe Bryant and Michael Jordan– what do they do when their legs aren’t as springy, and they’ve got young guys coming in? Do they crumble or do they learn to play as an older, more wiser character? We talked a lot about that, and how that might extend into a universal truth outside of athletics– the idea of persevering when you feel obsolete. And when you find those universal truths you think, ‘Well, maybe that is a story that needs to be told.'”

Scott Morse (Photo by Deborah Coleman / Pixar)

Disney/Pixar’s “Cars 3” will be released into theaters nationwide on Friday, June 16th.

Comments Off on INSIDE LOOK: The creative team behind “Cars 3” offers a glimpse of Pixar’s visionary filmmaking process