New live-action ‘Beauty and the Beast’ trailer sets record for most views in 24 hours

in Disney, Movies, Movies & TV

To say that Disney fans are a little excited about the upcoming live-action ‘Beauty and the Beast’ movie would be an understatement. Disney announced Tuesday that the first full-length trailer that was released on Monday has already set a new record for most views in a 24-hour period.

The trailer, starring Emma Watson as Belle, received  127.6 million views on Monday, breaking one of Disney’s previous records with the “Star Wars: The Force Awakens” trailer that got 112 million views.

The trailer also garnered plenty of attention on social media with #BeautyAndTheBeast trending worldwide on Twitter within the first half hour of the launch. It is currently also the top trending video on YouTube according to Variety.

“Beauty and the Beast” will be released in U.S. theaters on March 17, 20

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