You’ve gotta admit, the Marketing team over at Walt Disney World in Orlando sure do know how to pack on the feels. Following countless re-brands, reimagining, and many other ways to bring guests to the Florida hotspot, it looks like the theme park juggernaut is embracing the new phrase “The Magic is Endless.” If you’re a hardcore Mouseketeer, I’m sure you’d agree.
Check out the new video promoting this campaign below:
Sure it ends a little abruptly, but they’re definitely on the right track. Short, punchy phrases sell with sizzle without having to sell the entire steak, and that’s what keeps people intrigued (see Universal Orlando’s “___ IS UNIVERSAL” campaign that’s been running for years now). But I want to hear from you lovely folks. What do you think of this new tactic? Let me know in the comments below, and stick with Inside the Magic for all things Disney Parks!