With a brand new “Star Wars” film on the horizon, it also means a massive marketing blitz is forthcoming. And now, as if it was the will of the Force, Lucasfilm and Disney have announced five major brands — Duracell, General Mills, Gillette, Nissan and Verizon — have all signed on to help promote the global release of “Rogue One: A Star Wars Story” on December 16.
“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,’” said Lynwen Brennan, General Manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.’”
So far, no details on what these promotional campaigns will actually be, but are said to be “specific, custom-designed campaigns and innovative programs”. One to keep an eye on is Verizon, which did some very cool marketing tie-ins with Lucasfilm for “Star Wars: The Force Awakens” last year, including a series of 360-degree VR shorts that worked with Google Cardboard.
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star Wars Story” opens in U.S. theaters on December 16, 2016.