It’s no secret that the newest experiment in Nintendo’s flagship series, Pokemon GO, is taking over the world one Pokeball at a time.
In the game, users use the location data on their phone to catch creatures all throughout the wild, and battle them to claim Pokemon Gyms located in various locations around the real world. The experience seems a little strange at first, but it’s actually caused gamers to get off their lazy butts and interact with the outside world, as well as other gamers. It’s just a fantastic little app that packs a big punch — and that punch extends directly to Nintendo’s financial success.
While the app itself is free, microtransactions ensure that players get the edge on other Pokemon trainers. While 99-cents here and there may not seem like a huge amount of money, but when millions of players around the world all contribute a small amount of cash to the game, that adds up to a ton of money. As a result, Nintendo’s stock went up a whopping 25% yesterday adding nearly $9 billion in value within the first two days of trading.
With that, Nintendo predicts that their annual revenue will increase by 33%. Not a bad product launch, huh? What do you think, Pikachu?
Yeah…’Chu knows what’s up. Download Pokemon GO now for your smartphone, and for all things fun, stick with Inside the Magic!