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VIDEO: Mark Hamill and Kathleen Kennedy announce new “Star Wars: Force For Change” campaign

in Events, Movies, Star Wars, The Walt Disney Company

Posted on by Adam McCabe
A distinguished figure with gray hair and a beard sits indoors in a dark shirt, gazing at the camera with a thoughtful look reminiscent of Mark Hamill’s legendary portrayal of Luke Skywalker in Star Wars—a presence that would feel right at home among the iconic characters celebrated at themed entertainment destinations.

Time to do some good in a galaxy far, far away!

Yesterday, Lucasfilm president Kathleen Kennedy and Star Wars legend Mark Hamill announced an all-new Star Wars: The Force Awakens campaign, and it’s looking to do a whole lot of good for a whole lot of people!

Starting April 5, Star Wars: Force for Change will be matching the donations of Star Wars fans to four select charities up to $1 million! Launched in 2014, the program worked closely with UNICEF by selling sweepstakes for the latest Star Wars film Star Wars: The Force Awakens and managed to raise approximately $4.2 million dollars.

You can check out more details in the video below:

If you want to donate to Star Wars: Force for Change, visit http://CrowdRise.com/ForceForChange

For all things Star Wars, stick with Inside The Magic!

in Events, Movies, Star Wars, The Walt Disney Company

Tagged:Kathleen Kennedy

Adam McCabe

Adam is an avid enthusiast of all things entertainment. A singer and performer himself, McCabe knows the ins-and-outs of a good story and has been a professional journalist and digital artist for the better part of ten years. His previous work as the Creative Director/Staff Writer for Orlando Weekly left a strong impression on the city of Orlando, and he is proud to extend his reach for the team at Inside The Magic. “Have courage, and be kind” — it will get you everywhere.

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