PHOTOS: Diagon Alley merchandise makes Muggles part with their money in new Universal Orlando stores

in Merchandise, Theme Parks, Universal Orlando, Universal Studios Florida

Universal Orlando recently debuted the Wizarding World of Harry Potter – Diagon Alley with thousands of guests lining up to ride its new attractions, sample the park’s new food, and spend plenty of time shopping.

In fact, Diagon Alley mostly features stores giving plenty of opportunities to shop for toys, apparel, collectibles, and everything a “Harry Potter” fan could possibly want. There’s Quidditch equipment, Hogwarts house sweaters, model Hogwarts Express trains, plush pixies, and expensive costumes to be found. Spread across intricately detailed shops like Weasleys’ Wizard Wheezes, Ollivander’s Wand Shop, Madam Malkin’s Robes for All Occasions, and Wiseacre’s Wizarding Equipment, there’s no shortage of unique products to find.

Video: Diagon Alley stores tour

The slideshow below features more than 200 photos of nothing but merchandise, a thorough overview of all of the new products being sold in Diagon Alley. New items are showing up every day so this isn’t fully comprehensive, but it is a good place to start browsing to prepare a bank account for a trip to the Wizarding World.

Diagon Alley merchandise photos from Universal Orlando:
(Photos by Ricky Brigante and Michael Gavin)


  1. Aaron

    Do you know how much the Hogwarts crest pictured was selling for?

    1. Rob

      You may have already found out, but I believe the Hogwarts crest was $55. Individual house crests were $10 less.

  2. Cassie

    The link isn’t showing for the merchandise slideshow. Will you be adding it to your channel?

    1. Ricky Brigante

      It won’t show on mobile devices. You can view it on a computer or check our Flickr account for the photos.

  3. Jo

    Did anyone see Dobby or anything that looked like Dobby?

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