VIDEO: First look inside Diagon Alley reveals the flavors and fun of the Wizarding World of Harry Potter expansion at Universal Orlando

in Entertainment, Theme Parks, Universal Orlando

Diagon Alley at Universal Orlando’s Wizarding World of Harry Potter, featuring a cobblestone street lined with old-fashioned shops and whimsical hanging signs, all bathed in daylight magic.

Weeks before Universal Orlando is set to officially unveil Diagon Alley, USA Today had an exclusive opportunity to be the first to report inside the Wizarding World of Harry Potter expansion, showing off just a few of its new features.

The video below includes a brief walk through Diagon Alley with creative director Thierry Coup of Universal Creative and chef Steve Jaysen, showing off some of its highly detailed facades, window displays, and a peek at the many flavors to be served at Florian Fortescue’s Ice Cream Parlour.

Diagon Alley at Universal Orlando’s Wizarding World of Harry Potter, featuring a cobblestone street lined with old-fashioned shops and whimsical hanging signs, all bathed in daylight magic.

The charming curved storefront of Madam Malkin’s, featuring its iconic gold-lettered sign, transports guests straight into Diagon Alley at Universal Orlando’s Wizarding World of Harry Potter.

Diagon Alley at Universal Orlando Resort in the Wizarding World of Harry Potter, featuring magical storefronts, whimsical hanging signs, and immersive details that make guests feel like they've stepped right into the world of wizards.

Universal Orlando’s Diagon Alley comes alive as park team members, including one dressed in a Honeydukes-inspired pink uniform and holding a tray of treats, greet visitors outside a shop window. The scene, marked by the recognizable USA Today logo, captures the enchanting ambiance of the Wizarding World of Harry Potter.

Four cups of ice cream, each topped with a spoon and labeled "ICE CREAM," are carried on a tray through the enchanting streets of Diagon Alley at Universal Orlando’s Wizarding World of Harry Potter, ready to add sweet magic to your theme park adventure.

Whimsical ice cream mascot with a jaunty hat and beaming grin greets guests from behind the window at Florean Fortescue’s Ice-Cream Parlour in Diagon Alley, Universal Orlando, ready to serve magical ice cream cones straight out of the Wizarding World of Harry Potter.

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