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Disneyland announces “Iron Man Tech Presented by Stark Industries” exhibit for Innoventions to feature Hall of Armor

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Posted on by Ricky Brigante 15 Comments
Iron Man stands in front of a dazzling lineup of his iconic armored suits inside the Hall of Armor, where guests can experience Stark Industries’ cutting-edge technology brought to life in a spectacular, futuristic setting.

Marvel is officially coming to Disneyland.

Today Disney announced an exhibit called “Iron Man Tech Presented by Stark Industries” will open in Disneyland’s Innoventions on April 13 promoting the upcoming release of “Iron Man 3.” Inside set pieces from the film will be accompanied by interactive displays.

Included will be Tony Stark’s Hall of Armor, with Iron Man suits Mark I-VII, with a chance to “virtually suit up” in a simulation firing “repulsor blasts.”

Iron Man at Avengers Campus, suited up in his legendary red and gold armor, lifts his illuminated hand as he prepares to unleash a dazzling repulsor blast during a thrilling park experience.
A repulsor blast is fired in “Iron Man 2”

Disney and Marvel previously displayed an “Iron Man 3” Hall of Armor at the 2012 San Diego Comic-Con.  It’s likely the Innoventions display will be similar, if not the same one, with added interactive features.

Fans explore Iron Man suits on display in the vibrant Hall of Armor, standing under a bold "Iron Man 3" sign at a Stark Industries expo featuring the latest Iron Man technology.
“Iron Man 3” Hall of Armor at the 2012 San Diego Comic-Con

Rumors have circulated amongst fans since Disney’s 2009 acquisition of Marvel, wondering when and how super heroes would make their way into a theme park. Many have suggested that Disneyland’s less-than-popular Innvoventions should be entirely made over into a Stark Expo theme, from “Iron Man 2,” which had its roots in Disney’s own history dating back to the 1964-65 World’s Fair. Obvious comparisons were made between Tony Stark’s father Howard, featured in the film’s retro film reels, looking strikingly like Walt Disney himself.

Split image: On the left, the vibrant "Stark Expo 74" logo captures the excitement of futuristic attractions at Stark Industries' iconic showcase event; on the right, Howard Stark, presented as CEO of Stark Industries, greets guests and celebrates the legacy behind Iron Man technology.
Stark Expo logo and Howard Stark from “Iron Man 2”

Moreover, the famed songwriting Sherman Brothers even penned a tune for “Iron Man 2” called “Make Way For Tomorrow Today,” a follow-up of sorts to their Carousel of Progress attraction theme, “There’s a Great Big Beautiful Tomorrow.” And it is the Carousel of Progress that Innoventions ultimately replaced at Disneyland, making it a perfect fit for an “Iron Man” themed attraction.

But those rumors are just that for now. “Iron Man Tech Presented by Stark Industries” is not completely taking over Innoventions, instead only coming to Disneyland as a single exhibit, but one that could be the stepping stone toward bigger Marvel attractions.

Meanwhile in Florida, Walt Disney World recently debuted an “Iron Man 3” monorail wrap, promoting the upcoming film.

The “Iron Man Tech” exhibit will be in Disneyland park through September. “Iron Man 3” opens in theaters May 3.

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