Transformers ride hype begins this weekend with Super Bowl ad, online game, prizes from Universal Studios Hollywood

in Entertainment, Merchandise, Theme Parks

Autobots and Decepticons will be continuing their decades-old battle on Earth when Transformers: The Ride 3D opens at Universal Studios Hollywood in May 2012. Sooner than that, the theme park will begin promoting the ride this weekend with a Super Bowl commercial.

Ads for recent “Transformers” movies ran during the Super Bowl in previous years, but the ride commercial will actually be aired before the big game. Like so many companies have been doing in advance of Sunday’s event, Universal Studios Hollywood has released a teaser for the ad:

Video: Teaser for “Transformers: The Ride 3D” Super Bowl commercial

UPDATE (2/5/12): It’s Super Bowl sunday and Optimus Prime broke into the pre-game show to warn humans about the impending doom, just before Megatron stole the spotlight in the full commercial below.

Video: Full “Transformers: The Ride 3D” Super Bowl pre-show commercial

In the 8-second tease, the most famous Autobot of them all, Optimus Prime, issues a warning: “Humans, you are in grave danger.” The full commercial should show off more from the ride, which is still under construction in Hollywood, though has already opened overseas in the Universal Studios Singapore theme park.

But the Super Bowl ad isn’t the only way Universal Studios Hollywood is promoting the upcoming attraction this weekend. Beginning Saturday, Feb. 4, 2012, an online game is launching at, offering players a chance to win a variety of prizes including artwork, individually-numbered embroidered patches, T-shirts, toys, hats, and even a trip to Universal Studios Hollywood for the debut of the ride. The video below shows off a few of the prizes and offers more details.

Video: Transformers: The Ride 3D online game teaser

Video: Game introduction from Optimus Prime

Players are invited to share their own personal dashboard links (like mine here) to “recruit” other players to join in the fight against Decepticons, leading up to the ride’s opening.

Transformers: The Ride 3D will feature a similar technology and ride system as The Amazing Adventures of Spider-Man attraction at Universal Orlando’s Islands of Adventure theme park, but set in the world of “Transformers,” placing passengers riding in a new character named EVAC, at N.E.S.T headquarters (the Non-Biological Extraterrestrial Species Team). Ultimately, the battle unfolds in 3D between Optimus Prime, the evil Decepticon leader Megatron, and plenty of of other robots in disguise.

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