Ocean Spray partners with Disney to offer Craisins, build cranberry bog displays at Epcot and California Adventure Food & Wine Festivals

in Disney, Disney's California Adventure, Disneyland Resort, Epcot, Events, Food, Theme Parks, Walt Disney World

Ocean Spray announced today a partnership with Walt Disney Parks and Resorts that will bring the Ocean Spray cranberry to Disney’s theme parks and attractinos, including the Disneyland Resort in Anaheim, Calif., Walt Disney World Resort in Orlando, Fla., and Disney Cruise Line.

As a part of the 2011 International Food and Wine Festival at Epcot and the 2011 California Food and Wine Festival at the Disney California Adventure theme park, Ocean Spray plans to build cranberry bog displays at both parks. Third-, fourth- and fifth-generation cranberry growers will travel with 2,000 pounds of fresh cranberries from rural areas around the country to share their passion and personal farming histories while recreating the wonders of the harvest for families visiting the parks.

The events will provide the backdrop to showcase the versatility of the cranberry, and the Epcot® International Food & Wine Festival will be part of Ocean Spray’s Fifth Annual Ultimate Cranberry Recipe Contest for executive chefs.

Similar cranberry bog displays have been built in various parts of the United States, including in New York’s Rockefeller Center last year:

In addition, Disney will now offer Craisins Dried Cranberries at various retail locations, including theme parks, cruise ships, meeting rooms and hotels. The product will also be highlighted in new signature salads and Cranberry muffins and sold in fruit cart stands and kiosks inside the theme parks. The companies are also joining together to launch a special, co-branded version of Craisins Dried Cranberries packaging featuring Chip ‘n Dale that will be used on Ocean Spray products sold on Disney properties.

“Ocean Spray shares our company’s commitment to providing guests who visit our theme parks with high-quality, well-balanced snack options,” said George Aguel, senior vice president, Corporate Alliances and Operating Participants, the Walt Disney Company. “This agreement will provide Ocean Spray with opportunities to share its story with millions of guests from around the world in a memorable way and provide our guests with additional healthy options.”