Build-A-Bear Workshops celebrate Star Wars product launch with 501st Legion of Stormtroopers at Disneyland

in Disney, Disneyland Resort, Merchandise

The 501st Legion of Stormtroopers invaded Build-A-Bear Workshops across the U.S. and Canada on Saturday, Sept. 25th, 2010, to help all bear-lovers celebrate the launch of new Star Wars-themed merchandise, including a new bear and sound effects. Prior to the official debut of the new bear, there were four Star Wars outfits and a single pajama set available. Now more outfits and even light sabers with sound have been added to the product line.

Build-A-Bear Star Wars product launch

Build-A-Bear Star Wars product launch

Build-A-Bear’s Downtown Disney location in Anaheim, CA was one of the lucky stores to get a visit from the 501st and many fans showed up to join in the fun by getting pictures and autographs (in their Disney autograph books, of course).

Video from the Star Wars product launch:

Build-A-Bear Star Wars product launch

Build-A-Bear Star Wars product launch

Bear Builders Kim and Sydney were also very excited!

Build-A-Bear Star Wars product launch

Build-A-Bear Star Wars product launch

The new bear, outfits and sounds will be available at your local Build-A-Bear and online for at least a month. And, while supplies last, you can also receive a unique Build-A-Bear poster with any Star Wars purchase.

Prices for the new Star Wars items range from as little as $6 for a plush light saber up to $22 for the new bear. All prices are posted online at buildabear.com/starwars.

More photos from the Build-A-Bear Star Wars product launch:

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