New innovative retail Disney Store design to premiere in June

in Disney, Merchandise

The much-talked about Disney Store design will be unveiled for the first time in June at The Shops at Montebello in Montebello, CA just outside of Los Angeles.

The retail Disney Stores have gone through many changes over the years, even leaving Disney’s control for a while, but recently Apple’s innovative retail team responsible for creating the highly-successful retail Apple Stores stepped in to give Disney assistance in creating more magical experiences for their store patrons.

A unique destination developed from a child’s perspective, the new store design integrates the latest technology to create an enhanced shopping experience inspired by Disney’s most popular characters and stories.

“We have infused Disney magic into all elements of this one-of-a-kind retail experience, and have selected prime retail centers to launch the Disney Store of the future,” said Jim Fielding, president of Disney Stores Worldwide. “Special features like the iconic Disney Princess castle with magic mirror and the Disney Store Theater are just two of the amazing elements in the new store that will enrich every child and family’s experience at the Disney Store.”

Other elements said to be featured in the new Disney Store design include scents matching movie clips played in the store and displays that will interact with customers as they pass by holding various products.

More than 20 new and remodeled Disney Store locations are slated to open this year in premier retail centers throughout the United States. North American locations have been confirmed for Roosevelt Field Mall in Garden City, New York; Santa Monica Place in Santa Monica, California; International Plaza in Tampa, Florida; Stockton St. in San Francisco, CA; and Fashion Valley in San Diego, CA.

The Disney Store at International Plaza in Tampa, Fla. will be nearest to Orlando and the Walt Disney World Resort.

The European premiere of the new store designs will take place in early July in Madrid, Spain at La Vaguada. European locations cover four markets with openings in Spain, Portugal, Italy and the UK. These include NorteShopping in Oporto, Portugal; Orio Center in Bergamo, Italy; and UK locations including Centre MK in Milton Keynes, Parliament Street in York, Bon Accord Centre in Aberdeen and Donegal Place in Belfast.

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