VIDEO: Imagineer Joe Rohde takes you inside the fictional world of Avatar Land, emphasizing its traditional Disney values

in Disney, Movies, Movies & TV, Theme Parks, Walt Disney World

Famed Disney Imagineer Joe Rohde stars in a new video just released by Walt Disney World detailing how the fantastical lands and creatures that will be seen in the Pandora -­ The World of Avatar expansion of Disney’s Animal Kingdom make sense with the rest of the park’s real-life values.

Rohde details the “overall design philosophy” Walt Disney Imagineering used to take on this massive project:

Disney says this is the “first in a series of videos” that we can expect to arrive before this summer’s grand opening of Avatar Land.

Meanwhile, earlier today the viral marketing social account @VisitPandora revealed an introduction of a new character, ACE Lead Field Expert, Kam Demarco, to help us continue to get familiar with the story of the “Avatar” expansion:

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